Design Within Reach of the Produce Aisle

If you head over to Fairway Market right about now, you'll see a sign across the parking lot advertising that Design Within Reach is coming this Spring. It's exciting to see such a swish store headed our way. If you're not familiar with the company, it's all about modern design, which I 1000% dig. It's clean lines, mid-century modern looks and (allegedly) affordable.

My only problem with the store is that it's still pretty far out of my own personal reach, but I LOVE what they have to offer. For example, as much as I am drooling over this little Mad Men-ish bar, the $3,000 price tag is still a little hard to swallow. Perhaps I'll stick to the Japanese Masking Tape. Still, I'm looking forward to some sweet window shopping.